Selected projects representing different types of writing and creative thought:
Project
Real life Amazon Smart House built to showcase Alexa integration.
Assignment
Create headlines and body copy for all wall signage, unique Alexa utterances, and branded stickers & swag.
+Up
A cross-promotion for my favorite Amazon Prime show, The Boys. Diabolical!
Project
Back-To-School campaign for Microsoft Surface featuring prepackaged builds based on student archetypes, as represented by influencers.
Assignment
1 – Create a headline and subhead for use across all retailer emails and digital banners.
2 – Introduce consumers to the chosen influencers and their associated Surface models.
+Up
A short, inexpensive digital spot showcasing each influencer’s personality and world. Sadly unproduced.
Project
25th anniversary livestream celebrating the past and future of the Age Of Empires franchise.
Assignment
Collaborate with other creatives to plan the event from start to finish, providing scene direction and dialogue.
+Up
Thematic elements in the pitch deck to help sell the concept through.
Project
Traveler and Host-focused blogs.
Assignment
Create an ever-growing library of content geared towards both types of platform users that is informative, entertaining, and SEO-optimized.
Examples
Project
Launch 1:1 coaching program for parent education company.
Assignment
1 – Create welcome headline, subhead, and body copy, funneling users towards coaching offer.
2 – Create introductory and bio copy, explaining the program and differentiating between 6 total parenting coaches.
+Up
Rush job over the Thanksgiving holiday to generate all materials from scratch.
Project
Launch NFTs based on the work of artist Juli Adams, which can be found at plaguepoppets.io.
Assignment
Develop the Plague Poppets brand from a handful of physical dolls to a fully fleshed out universe with lore, characters, established editorial guidelines and - most importantly - a voice. Convey this through both creative and instructional copy that draws NFT pros and newbies alike into a fun, tonally cohesive environment.
+Up
Devised the layout of the Orphanarium (fictional home where the Poppets live), including how different objects and areas function to facilitate exploration. These include an ever-growing history book, a typewriter containing dispatches from the Poppets team, and many other fun Easter eggs that tie into both the story and NFT minting process.
Project
Reveal the Dodge Demon’s final model.
Assignment
Build a pitch deck, including in each concept a dramatic TV spot and live stunt tie-in to take place on Fremont Street in Las Vegas.
+Up
Branded swag and Vegas-based experiences tied to the demonic theme.
Project
Instagram posts and paid ads.
Assignment
Create content and advertising in Trova’s brand voice.
Project
Announcement of a demo competition for Microsoft employees and retail professionals.
Assignment
Create an email kicking off the contest and enticing recipients to learn more. Establish a clearly defined tone to carry through all subsequent Demopalooza content (social extensions and video scripts).
+Up
Collaborated with our star influencer to create copy that fit her established brand and voice, while also prioritizing client must-haves.
Project
Jacket copy for modern day literary classics by my favorite client.
Assignment
Create headline, body, and bio copy for a novel and a short story collection.
+Up
You know, I’m something of a designer myself.
Project
Evolve company branding and comms.
Assignment
Partner with the Lead Brand Designer to create something capable of making company content more fun and engaging. The result: an original character named Trovie. A literal Travel Bug, he serves as an informal mascot, giving users tips, information and, most importantly, spreading the love of travel with his trademark enthusiasm.
+Up
A whole supporting cast of Travel Bugs, each with their own design and personality, representing the variety of available trips (Wellness, Outdoors, Food, Culture, Relaxation).
